The digital marketing arena can be a minefield for small businesses and start-ups, and the option to outsource your marketing can become expensive. But it doesn’t have to be this way.
The team at CaptureHub have compiled a checklist of all the quick marketing fixes to keep in-house that could make all the difference.
Google My Business is an essential service for local businesses. It helps boost your presence on the search engine results pages (SERPs). Apple and Bing listings offer similar services to cover alternative searches.
If you’re looking to engage with potential customers in your local area, spend time looking at what similar businesses are doing. Visit their social platforms and the level of engagement they are receiving. Different platforms work for different industries, and you can learn a lot from other people’s activity.
Your digital presence is centred on your website, and it’s one of your greatest marketing assets. A poor, underperforming website can be incredibly off-putting in a competitive online domain. In the scheme of getting your business off the ground, websites are a worthy expense.
Ensure your online and digital marketing activity is optimised for mobile. According to searchengineland.com, nearly 60% of searches are now performed on mobile devices. A responsive website that caters to mobile and desktop will put you in a great position to convert those searches into sales.
For those with no digital marketing experience, Google Analytics provides users with vital statistics about who, when and how people are visiting your website, and how they interact with it once they’re there. Create an account and you’ll be provided with a tracking ID, which is placed just before the closing </head> tag on each of your pages.
Unsure? At CaptureHub, we provide services to help get your website off the ground. Sign up and get in touch with our team to find out more, and to get this set up for you.
Reviews and testimonials hold weight when it comes to reputation and credibility. Ask your customers to rate you on Facebook, or review your services on Google My Business. Star ratings are an incredibly simple but powerful snapshot of how your business performs and can really help your business to stand out from the crowd.
For more tips and ideas, read our article on how to ask customers to leave reviews.
Many small businesses rely heavily on social media platforms as a launchpad for their business, and with good reason. They’re incredibly powerful and each offers a multitude of promotional opportunities to reach your potential customer base.
However, if you’re just starting out, consider the platform you choose to promote your business on carefully. Casting a wide net and spreading your business across social media streams can do more damage than good. Choose one or two platforms and populate them well. Your industry and target demographic will dictate which platform is most appropriate.
Use your social media accounts to interact with both customers and other businesses. Inject a human element to your business by engaging with followers in an approachable and recognisable voice. Delegate the responsibility for maintaining a social media platform by adding other administrators to the account.
Use your current customer contact list to promote any new services. Don’t underestimate the power of email. You could include vouchers, referral schemes or to simply direct your customer base to any new content or social activity you may be doing. Your CRM should handle social media scheduling and SMS campaigning, keeping it all in one easy to access place.
The digital space is a busy one, and it’s easy to get lost in the volume and variety of places to promote yourself. Concentrating on the basics and perfectly executing them will give you a sturdy, resilient digital presence to grow from.
Create an integrated digital strategy that both informs and entertains your customers. Use your current customer contacts to reach new leads and include links between your different digital platforms. Add social media buttons to your website, and promote any new material or blog posts in your email correspondence. Make your hard work go further by spreading the word tactically.